Best Google Ads Extensions to Use in 2025-Complete Guide
Google Ads, in the modern age, has grown to be one of the most influential advertising mediums a business can use. But do you know what really separates your ad from others? This is not all about keywords or a bidding strategy-it’s Google Ads extensions.
An extension is the added detail that tells a user more about your ad, such as a phone number, link, rating, or special offer. These extensions make your ad more interesting, informative, and clickable. In 2025, using the right ad extensions will give your campaigns a serious performance boost.
This article will cover the best Google Ads extensions you should be utilizing in 2025 and their benefits towards ensuring better results.
1. What are Google Ads Extensions?
Extensions are a way to add extra features to your text ads in Google Ads. This provides users with supplementary information and gives them further reasons to click your ad.
Now, consider these add-ons that can make your ad stronger and more appealing.
For instance,
By default, if you have a restaurant, for example, you can show an address, phone number, and customer ratings in addition to your main ad. That way, people can make quick decisions without necessarily having to visit your website.
2. Why Google Ads Extensions Matter in 2025
With AI and user intent, Google gets smarter. It is more likely that ads with more detail and relevance will have better click-through rates and quality scores.
The following are major reasons you should use ad extensions:
The Increased Visibility: Extensions make your ad take up more space in the search results.
Higher CTR-when users find relevant details they are most likely to click.
Better user experience: They provide direct access to the most important information.
Improved Ad Rank: Through the improved rank, Google incentivizes the ads which are more engaging.
More Conversions: Extensions take the user directly to what they are looking for, be it your phone number or a product page.
3. Types of Google Ads Extensions You Should Use in 2025
Let’s look at the most effective Google Ads extensions you should be using in 2025.
All of them serve different purposes, so you should choose based on what you are after: sales, leads, awareness, or local visits.
1. Sitelink Extensions
What it does:
Sitelink extensions allow you to add more links underneath the main ad. Those can point users to pages like “About Us,” “Pricing,” “Contact,” or “Shop Now.”
Why It’s Important:
Helps users find what they are looking for much quicker.
Provides choices that afford opportunities for heightened engagement.
This makes your ad more informative and thereby increases your CTR.
Example:
If you are a digital marketing agency, your sitelinks could be:
SEO Services
Social Media Marketing
Web Development
Contact Us
2. Callout Extensions
What it does:
Callout extensions enable you to add short phrasing that highlights your key selling points.
Why it’s important:
It builds trust and demonstrates unique selling propositions.
Quick way to highlight features like “Free Consultation” or “24/7 Support.”
Example phrases:
No hidden charges
Free Trial
Fast Delivery
More than 1,000 customers trust
3. Structured Snippet Extensions
What it does:
Structured snippets are lists of products, services, or other features which fall under a category.
Why it’s important:
It helps a user get a quick overview of what you offer.
It makes your ad more specific and helpful.
Example:
If you’re a travel company, your structured snippet might look something like this:
Destinations: Paris, Dubai, Bali, Maldives
4. Call Extensions
What it does:
With call extensions, users are able to call your business directly from the ad. This is great for businesses that are reliant on phone leads.
Why it’s important:
Boosts direct leads and calls.
Great for mobile users.
Immediately creates rapport with your customer.
Example:
Showcase your business phone number alongside your ad headline, such as:
Call Now: +91 98765 43210 ??????
5. Location Extensions
What it does:
This extension displays your business address, directions, and distance to your location.
Why it matters:
Helps local customers find you with ease.
It increases footfall in physical stores.
Works great for restaurants, salons, and local service providers.
Example:
“Come visit us at MG Road, Pune, located 2 km away.
6. Price Extensions
What it does:
Price extensions show your products or services with pricing directly beneath your ad.
Why it’s important:
It gives the users an idea of what you offer and at what cost.
Attracts serious buyers.
It saves time and builds trust.
Example:
Digital Marketing Packages:
Basic Plan – ₹5,000/month
Premium Plan – ₹10,000/month
7. Promotion Extensions
What it does:
Promotion extensions can be used to showcase special offers, discounts, or deals available for a limited time.
Why It Matters:
Boosts conversions on sales events.
Highlights special offers without changing your main ad.
Great for festive seasons or product launches.
Example:
Flat 20% off all SEO packages! Offer ends soon!
8. Image Extensions
What it does:
Image extensions allow you to add relevant visuals to your text ads.
Why it’s important:
Since eye-catching advertisements are necessarily visually attractive,
Sets your brand apart from text-only ads.
Ideal for e-commerce and lifestyle brands.
Example:
Show product images, service visuals, or before-and-after results.
9. Lead Form Extensions
What it does:
This extension allows users to fill out a lead form directly from your ad without having to visit your website.
Why it’s important:
Reduces the steps in a lead generation process.
Great for service-based businesses, such as real estate, education, or agencies.
Boosts conversions directly within search results.
Example:
“Get a Free Quote — Fill the Form Below”
10. App Extensions What it does:
App extension show users to advertise their mobile apps directly from the ad.
Why it’s important:
Increase the number of people downloading apps and the frequency with which users use them.
Work well for e-commerce and gaming apps.
Example:
“Download Our App for Exclusive Offers!”
4. How to Choose the Right Extensions Not every extension fits every business.
Here’s how to decide , For local businesses
Location and call extensions. For e-commerce stores, price, promotion, and image extensions.
For service-based businesses:
Lead form, callout, and sitelink extensions.
For app-based businesses:
Interesting and relevant.
5. Best Practices for Utilizing Extensions on Google Ads Follow these simple tips for the best results:
Use several extensions together:
Combine at least 3-4 extensions for maximum visibility. Keep your text short and relevant: avoid long or confusing phrases. Update your offers on a regular basis, especially promotion and price extensions.
Ad goals matching:
Select extensions that match your campaign objectives. Track performance: Know what extensions are driving the best clicks and conversions.
6. Conclusion
Google Ads extensions in 2025 will not only be options but highly important to make your ad stand out from the crowd. They increase visibility, strengthen interaction, and help one connect with one’s audience in no time. Whether you are a small business or a large brand, leveraging the right mix of Google Ads extensions can increase CTR, conversions, and ROI dramatically. So, with these extensions, get started and watch your campaigns turn into conversion powerhouses.
