Best Google Ads Extensions to Use in 2025-Complete Guide

Google Ads, in the modern age, has grown to be one of the most influential advertising mediums a business can use. But do you know what really separates your ad from others? This is not all about keywords or a bidding strategy-it’s Google Ads extensions.

An extension is the added detail that tells a user more about your ad, such as a phone number, link, rating, or special offer. These extensions make your ad more interesting, informative, and clickable. In 2025, using the right ad extensions will give your campaigns a serious performance boost.

This article will cover the best Google Ads extensions you should be utilizing in 2025 and their benefits towards ensuring better results.

1. What are Google Ads Extensions?

Extensions are a way to add extra features to your text ads in Google Ads. This provides users with supplementary information and gives them further reasons to click your ad.

Now, consider these add-ons that can make your ad stronger and more appealing.

For instance,

By default, if you have a restaurant, for example, you can show an address, phone number, and customer ratings in addition to your main ad. That way, people can make quick decisions without necessarily having to visit your website.

2. Why Google Ads Extensions Matter in 2025

With AI and user intent, Google gets smarter. It is more likely that ads with more detail and relevance will have better click-through rates and quality scores.

The following are major reasons you should use ad extensions:

The Increased Visibility: Extensions make your ad take up more space in the search results.

Higher CTR-when users find relevant details they are most likely to click.

Better user experience: They provide direct access to the most important information.

Improved Ad Rank: Through the improved rank, Google incentivizes the ads which are more engaging.

More Conversions: Extensions take the user directly to what they are looking for, be it your phone number or a product page.

3. Types of Google Ads Extensions You Should Use in 2025

Let’s look at the most effective Google Ads extensions you should be using in 2025.

All of them serve different purposes, so you should choose based on what you are after: sales, leads, awareness, or local visits.

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